Advertising 24th December 2020 Dos Equis: when an advertising character overpowers the brand ‘The most interesting man in the world’ for Dos Equis would surely rank among the handful of refreshingly different campaigns in the beer category.…
Advertising 6th December 2020 Brand misattribution, distinctive brand assets and creative ads In the marketing mix, investment behind media buying is perhaps the most expensive, especially when it comes to high value media properties such as…