This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The Most Interesting Man in the world’ campaign. The campaign was created in 2006 by Euro RSCG Worldwide and became hugely…
‘The most interesting man in the world’ for Dos Equis would surely rank among the handful of refreshingly different campaigns in the beer category. It succeeded in creating a mystique around the central protagonist ‘the most interesting man in the world’ played by Jonathan Goldsmith. It also had some great copywriting going for it. Sample these: The campaign was created in 2006 by Euro RSCG Worldwide and became hugely popular and even considered meme-worthy. “I…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 8th April, 2016: SK-II’s Marriage Market takeover in China, Milka chocolate and more. SK-II: Marriage Market Takeover Brand’s associating themselves with a cause and creating a touching video which tells a story (usually with a surprise or…