Ad agencies have it tough mostly when it comes to products they have to advertise. Most brands don’t have a real, significant competitive edge. Even if there is a genuine product differentiation, the window of opportunity to capitalise on it is limited as competing brands can offer the same or better fast enough. The task to create compelling, unique advertising is even more tough for ‘everyday’ categories where product parity is common – such as…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being noticed is an ad’s No.1job as far too many of our ads simply go unnoticed in the clutter of media noise. This week, my collection includes a charming ad for Yorkshire Tea among others. Yorkshire Tea: The Social Distancing Teapot Brands have been tripping over each other to release ads pertaining to the COVID-19 pandemic…
‘When the world zigs, zag’ is a rather famous work philosophy of BBH. In travel, food, auto & fashion there unwritten codes which almost dictate how a category ad should look like. This last I came across a travel ad which looked nothing any other travel ad (yet relevant) and a few more. Dé VakantieDiscounter: Holiday Cartoon Most travel and tourism ads are about evoking a desire to travel to the destination being advertised. Usually,…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few creative ads which caught my eye, the week ending 1st December, 2017. Macy’s: The Perfect Gift Getting into the consideration set for Christmas shopping is the focus of virtually all retailers and several categories (gadgets, for example) which are suited for gifting. It is no wonder that many Christmas ads are anchored around the ‘gift’. It is…