The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP.…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman to form Wunderman Thompson.…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play – it has to…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that means) don’t have a…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks on how startups, especially…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to imagine that we carried…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of today. Story telling, Content…