Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic meetings scheduled for reviewing…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP.…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman to form Wunderman Thompson.…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play – it has to…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that means) don’t have a…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks on how startups, especially…