Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying is a high-involvement decision. Much research goes into it and the needs & tastes of many have to be taken…
Every week I curate a set of creative ads which break the clutter and deliver a compelling brand message either through entertainment or an execution which evokes an emotion. This week’s compilation includes an ad for iPhone 12, Ford UK, Fisher-Price and more. iPhone 12: fumble The hallmark of an ad from Apple is focus. Without any intended pun, the focus is on the product and its benefits. There are several brands which create ads…