I have been out of ad agency life for over 10 years now. As a consumer and as a mere observer of goings on in advertising, I can clearly the see the priority given by brands to what has come to be known as moment marketing. Aside from occasions such as Women’s Day or festivals, brands are putting out social media posts (which have become mandatory expectations from a digital agency) anchored on whatever is…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Prostate…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…