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Lacoste

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Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don’t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not even WhatsApp The context: end-to-end encryption has been the promised and much-liked benefit of WhatsApp. I think consumers understand what…