I came across a LinkedIn post linking to an article which called to question the importance of brand names for a business. Essentially it said that any name is fine for a business as it is the product performance which matters ultimately. The note cited examples of successful brands who have seeming run-of-the-mill or names… Continue reading What’s in a brand name? Everything (almost).
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism from the public. Thanks to social media and its 24x7 outrage treadmill, the noise seems amplified of late. Some of the recent instances of logo outrage include Google, Gap, Airtel and now Wipro. The backlash… Continue reading The fuss over logo changes