Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a lot of comments (both positive and negative), was shared widely and debated. It’s another matter that there were several claimants to the authorship of that comparison (which was not pitting one against the other of course, just drawing a comparison. Anyway, I am digressing. Marketing terminology: leaving a lot to interpretation While there are many…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott. In this post, I share my notes on presentations from a few others. Rory Sutherland: what are we missing? I have been a fan of Rory Sutherland for a while now, following his TED Talks, other speeches and social media…
I am in a dilemma sometimes about where to post by blogs – on this platform (where the reach is limited) or on LinkedIn where the reach is potentially larger. I shared this article earlier this week on LinkedIn. Zee Melt – a two-day conference on marketing & advertising was held in Mumbai last week. I am not a regular conference goer but from what I see and hear on social media, I get a feeling…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which fulfils such needs, market segmentation, positioning, pricing, distribution and promotion, to name a few. However the most visible manifestation of all this is advertising. So many attribute success or failure of a product to just advertising. Everyone would agree that marketing is essential to sell any product – ‘make and they will buy it’ is…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business practice. Yet, within such an outlook there are reasonable restrictions. Tobacco marketing, for example, has such restrictions in many countries; in India, sale of tobacco products is not permitted near a school. Such measures are taken to reduce chances of children being influenced by harmful products which are anyway aimed at adults. Tobacco companies willingly…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A doctor or engineer is considered to be doing a more meaningful, cerebral job than an advertising or marketing professional. In my view, there is some truth in it. What it takes to become a doctor or engineer is a rigorous test of the intellect in terms of entrance exams and the degree course. In contrast,…