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Marmite

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Nike Never Settle, Never Done
In Advertising

Patrick Stewart for Yorkshire Tea, topical ads on Boris Johnson exit and more: creative ads of the week

6 Mins Read

Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. In this week’s collection, a hilarious spot featuring Patrick Stewart for Yorkshire…

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McEnroe Michelob
In Advertising

McEnroe vs. McEnroe, ‘Mother’s Ruin’ from Aviation Gin, Mother’s Day ads and more: creative ads of the week

8 Mins Read

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Michelob Ultra: McEnroe vs McEnroe Tennis fans of a…

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Marmite Mr. Bean
In Featured

Great campaigns in marketing history: Marmite ‘Love it or hate it’

4 Mins Read

The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in the context of advertising where a majority of campaigns go unnoticed. Among the handful of great marketing campaigns which get noticed, recalled and loved there are even fewer number which stand the test of time. I wrote about one such campaign – ‘Live richly’ from Citi a while ago. Another brand which deserves accolades and…

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Marmite Dynamite outdoor
In Advertising

Nike’s CNY films, @Marmite outdoor, Elton John and Michael Caine for NHS and more: creative ads of the week

5 Mins Read

When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is something most advertisers and ad agencies don’t seem to be too bothered about – going by the run-of-the-mill ads which are most common. Hence we need to appreciate the handful of creative ads which break the media clutter, are memorable and relevant. Here are a few which caught my eye recently:…

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UNESCO next normal
In Advertising

UNESCO’s “Next Normal”, Range Rover, Burger King and more: creative ads of the week

3 Mins Read

I don’t watch much TV and hence my source of new ad campaigns (at least in India) is from online ad portals and what I read about in trade publications online. Coverage of new creative ads is much less than what it was before and many of the campaigns are centred around issues related to the COVID-19 pandemic. This week’s compilation of creative ads includes TV spots from UNESCO, Range Rover and more. UNESCO: The…

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