The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially in tech & business columns. The discussion took centre stage again, even in mainstream media recently after it was revealed that the diversified Tata Group has plans to build a Super App of their own. “There’s an app for that” to app fatigue The App Store was launched in 2008. The…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in time spent – mobile app users spend 18x more time on apps than mobile web visitors. Mobile apps have become…
A new video created by McDonalds for the FIFA World Cup Brasil 2014 has already raked up close to 100k views on YouTube. The video is a compilation of trick shots and even for a non-football fan like me it makes for compelling viewing with repeat value. But it is not just another YouTube video going viral. At the heart of the campaign is a mobile app which is hardwired to brand purchase. The iconic…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager requests in recent times. In the US and other developed countries, brands have featured in the Apple iTunes store for years now. For some, it is a necessity – banks, airlines and hotels for example. Since consumers and their mobile devices have become inseparable, its natural that brands wanted to become a part of it.…