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Moment Marketing

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Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes compelling TV spots from DIRECTV, Samsung and Deliveroo among others. DIRECTV Stream: get your TV together ‘Best of both worlds’ is a common theme in advertising and leads to…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes Channel 4’s Paralympics ad and topical ads related to the Euro Cup. Samsung: Be There ‘As good as being there’ or ‘a ringside view’ are common themes when it…

Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke kept in front of him and held up a bottle of water signalling that the latter is a better option than a fizzy carbonated water. It sure is from a health perspective and there have been calls to highlights the ill-effects of soft drink addiction for years now. The incident got a lot of visibility…