Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This follows the pattern of the moment marketing initiatives, a digital-age compulsion thrust on brands. This year too, saw a slew of ads with only a handful with a refreshing idea or execution – something we see in regular advertising too. What makes for a good creative ad? While it must pass the first job of…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere observer of goings on in advertising, I can clearly the see the priority given by brands to what has come to be known as moment marketing. Aside from occasions such as Women’s Day or festivals, brands are putting out social media posts (which have become mandatory expectations from a digital agency) anchored on whatever is…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Prostate…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes compelling TV spots from DIRECTV, Samsung and Deliveroo among others. DIRECTV Stream: get your TV together ‘Best of both worlds’ is a common theme in advertising and leads to…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes Channel 4’s Paralympics ad and topical ads related to the Euro Cup. Samsung: Be There ‘As good as being there’ or ‘a ringside view’ are common themes when it…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke kept in front of him and held up a bottle of water signalling that the latter is a better option than a fizzy carbonated water. It sure is from a health perspective and there have been calls to highlights the ill-effects of soft drink addiction for years now. The incident got a lot of visibility…