Since we live in a world where everyone and every thing is under the microscope thanks to social media, I had said that it might make some brands wary of some new initiatives and look for elements that may offend some group or the other. That does not mean that brands which hitherto took a stance or made a comment on societal trends or some values will suddenly stop doing so. In any case, my…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the ads are simply ignored by consumers. Now there’s a new phenomenon to worry about: social media outrage. Ad avoidance is a phenomenon not limited to digital advertising where a CTR of minuscule percentages is seen as a good metric. The problem has existed right from the days of traditional media – be it billboards, print…