Tag

NHS

Browsing

When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is something most advertisers and ad agencies don’t seem to be too bothered about – going by the run-of-the-mill ads which are most common. Hence we need to appreciate the handful of creative ads which break the media clutter, are memorable and relevant. Here are a few which caught my eye recently:…

The first and perhaps the most important job of an ad is to be noticed. If an ad goes unnoticed – everything else (the strategy, media investments) is immaterial. Sadly, a majority of the ads out there (and we see truck loads of them every day) are not even noticed, leave alone being disliked. Clutter-breaking creative ads need to be celebrated and that’s been my intent in sharing some of these over the past few…