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Pepsi

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Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed and disliked. Ads which are seen, recalled and spoken about positively are rare. My weekly compilation of clutter-breaking ads is a small tribute to such efforts – I know how difficult it is to create such, given the fuzzy nature of briefs and the chaotic, whimsical approval process. Here are a…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes another Adobe ad with a rock-song sound track, a clever ad for Sainsbury’s with some amazing camera work and more. Adobe Premiere Pro: Fantastic Voyage In the creative community,…

By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators League. The ad was taken off air after a huge backlash on social media. I don’t feel too thrilled piling on to the agency and the brand through yet another critique of what went wrong. Having had a fair share of duds in my advertising career, I know how it feels to create an ad…