TagRegional advertising

Ethnic and regional advertising: the digital opportunity


If you worked in an ad agency in the early 90s, like I did, you are sure to have come across the pigeon holes allotted to language translators. The way it worked was the text of a print ad, radio or TV script will be first conceived by an English copywriter. Based on the media plan, the print out of the text will then be placed in each pigeon hole allotted to various languages: Hindi, Tamil...

About Me


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Connect With Me

Recent Posts