Social media use or the lack of it, from ad agencies

Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively? I am sure they know that it can be be used to strengthen the equity of the company brand but they hardly get down to ‘doing’ it.  It is not a recent phenomenon. Traditionally ad …

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Condom ad ban: protection of a different kind

In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under criticism – ansee some reactions here, here and here. ‘It is moral policing’, ‘our kids need sex education’, ‘our kids have access to more risqué content everywhere from movies to the internet’ are some of …

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The Indigo Airlines incident: a few observations

Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A good read on how the brand should have responded is here and a good podcast on the brand’s image is here. Here are my observations on the incident: Discipline and courtesy in public space Indians …

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Brands and festive greetings in social media

Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through messaging platforms or through social media. So the personal touch of a phone call or a hand written note or a card has anyway disappeared. The greetings are ‘templatised’, mechanical and …

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Are some senior ad agency folk still living in the past?

Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of craft in the business, driven largely by the advent of ‘digital’ and technology – a common grouse from senior ad agency folk. The points made were spot on. My theory is that creativity lost its …

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Twitter hashtags: cooked up pulse

The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports or entertainment events, natural disasters, big political events come to mind. So when we see …

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