Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the world, that too in…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads…
Koo is a micro-blogging platform launched in March 2020 for the Indian market. A plus point in comparison to Twitter is that the app…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I had said that it…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the ads are simply ignored…