In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the world, that too in…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads…
Koo is a micro-blogging platform launched in March 2020 for the Indian market. A plus point in comparison to Twitter is that the app…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I had said that it…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the ads are simply ignored…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she had been tricked into…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment,…