Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she had been tricked into…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media. While one group praised…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment,…
The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The use of celebrities as…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
Competitive advertising has been an effective strategy for many brands., particularly so when consumers see two equals or a ‘worthy competitor’ take on a…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come to the known as…
Every week, I attempt to share a few creative ads which I thought were clutter-breaking and compelling, aside from some views on topics relevant…