The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The use of celebrities as…

Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…

Competitive advertising has been an effective strategy for many brands., particularly so when consumers see two equals or a ‘worthy competitor’ take on a…

Over the last few days, many enterprises and brands have put out branded communication in support of what has come to the known as…

Every week, I attempt to share a few creative ads which I thought were clutter-breaking and compelling, aside from some views on topics relevant…

The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today. The media choices were…

For the past few weeks or so brands have attempted to create communication with the crisis triggered by COVID-19 outbreak as the context. These…

According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in…