Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for what has come to…
Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively? I am sure they…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under criticism – ansee some…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A good read on how…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of craft in the business,…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to imagine that we carried…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very…