Twitter hashtags: cooked up pulse

The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports or entertainment events, natural disasters, big political events come to mind. So when we see… Continue reading Twitter hashtags: cooked up pulse

Twitter for customer service: look before you leap

Quick. What is the best way to get a brand's attention? Tweet something nasty about their product or service. This is what many of us believe for a variety of reasons: (a) it is true that when brands are publicly embarrassed, especially by 'influencers' they are shamed and feel the need to get into damage… Continue reading Twitter for customer service: look before you leap

Of celebrities and official handles on Twitter

Rahul Gandhi’s Twitter account has been set up finally. I say ‘set up’ because to me (going by the two tweets thus far) it seems to be a medium to broadcast his activities, views (maybe). Nothing wrong in that - several politicians, national leaders and other celebrities are known to have a social media team… Continue reading Of celebrities and official handles on Twitter

Social media is not a substitute for on-ground market sentiment

Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why his ads (for an FMCG brand) were not shown on sports channels during telecast of golf tournaments. When I told him that the numbers didn't warrant it, he said, 'but all my friends watch golf'.… Continue reading Social media is not a substitute for on-ground market sentiment

Facebook marketing: can consumers have a conversation with a biscuit?

'People don't want to have conversations with a beer brand', said the incomparable @rameshsrivats at a Social Media Week in Bangalore last week. This was in the context of building brands in digital media in response to how brands have very poor 'engagement rates' and 'conversations' on Facebook. He also made the point about today… Continue reading Facebook marketing: can consumers have a conversation with a biscuit?