Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes funny set of ads for Tata Tea’s Kanan Deva tea aimed at the Kerala market, Prega News’ tear jerker #SheIsCompleteInHerself for Women’s Day, a global ‘Made-in-India’…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad being noticed but evoking indifference in the viewer is also a sub-optimal state to be in. In this context, many marketers (and agencies) believe that celebrity endorsement is the solution for the ad to be noticed, creating brand name awareness and affinity. If only it was that simple. Celebrity endorsements – from marketers POV Creating…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my latest weekly round up of creative ideas. These ads are good examples of celebrity advertising done right. What works? – the use of Amitabh Bachchan as a character and not as a mere spokesperson. There are many ads which simply get him to speak a few lines on camera and point to the product. The…