Value for money


Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the implication is that it delivers what an expensive brand in the category does, at a lower price. Hence, suggesting a prudent buy. But even the most expensive, super luxury brand in a category can be good ‘value for money’ for someone who seeks such brands and can afford to buy them. It’s all about evoking…