The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today. The media choices were limited and commercial messaging did not try too hard to be clutter breaking. Ads which were pretty direct & straightforward (‘Surf washes whitest!’) were the norm, as they did not have to fight for the consumer’s attention. In an article originally published in 2013, HubSpot said that it took us nearly 400…