Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are a few clutter-breaking ads from the past week…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to the Google ecosystem where advertising revenue garnered through user’s personal data is the business model. A new ad dramatises the pitfalls of the ‘other’ ecosystem in the context of health data. Privacy on the iPhone: the Waiting Room It’s quite likely that we all must have witnessed an instance of data ‘tracking’ us across the…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in bt brand teams to produce advertising that breaks the clutter to entertain or engage the audience. In this week’s collection, a mini-movie to highlight the fast…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Volkswagen with a visual hook and a tongue in cheek ad for Sipsmith gin which turns sponsorship announcers on their head. Volkswagen: Sheets After the first…