Remember ’30-minutes or your money back’ as a promise for pizza delivery? It was at a time when mobile apps were not the norm and worked through web bookings mostly. It disrupted service delivery in the category and forced all the players to follow suit. What was the problem it was trying to solve? While the consumer may have not expressed the need to have pizza delivered in 30-minutes, the latent problem was one of…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes compelling TV spots from DIRECTV, Samsung and Deliveroo among others. DIRECTV Stream: get your TV together ‘Best of both worlds’ is a common theme in advertising and leads to…