Another brand joins the league of logo-changers (Canara Bank, Hutch). According to the company press release, “its inspiration emerges from the idea of ‘raising the bar’. The lines in bright orange give the logo a youthful and contemporary look and combine well with the maturity and stability of the blue letter forms that signify Ceat’s rich heritage in the sector”. OK. Can’t go wrong with this explanation. Compared to the earlier logo, it seems much cleaner. The line, ‘Born Tough’ is conspicuously absent. What the new tagline will be, remains to be seen.
The TVC to announce the new logo is similar to the Vodafone one in terms of theme: change. Vodafone said ‘change is good’. This one says, ‘change is unavoidable’. It shows a guy ogling at a girl only for his view to be blocked by a guy wearing a T-shirt which says ‘change’. Despite the efforts of the ogler to crane his neck and get a view, our ‘change’ guy is persistent. Hence, ‘change is unavoidable’. Hmm.
How about a sequel? Our T-shirt guy gets right of way wherever he goes. And then the line ‘Give way to change’ comes on. Hee hee.