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Kraft Foods delivers optimism in a logo

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Kraft Foods has unveiled a new logo, apparently to fight the private labels. The PR blurb says, with a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver “delicious.”

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The baseline must go down as one of the corniest of late. The logo crams almost everything – a smile and a rainbow burst. And that font in the baseline – is that to remind you that this is 100-year old company? Via Brand New.

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