Kraft Foods delivers optimism in a logo

K

Kraft Foods has unveiled a new logo, apparently to fight the private labels. The PR blurb says, with a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver “delicious.”

kraft_rebranding.jpg

The baseline must go down as one of the corniest of late. The logo crams almost everything – a smile and a rainbow burst. And that font in the baseline – is that to remind you that this is 100-year old company? Via Brand New.

Facebook Comments

Add comment

By bhatnaturally

About Me

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Connect With Me

Recent Posts

Explore