Another brand joins the league of logo-changers (Canara Bank, Hutch). According to the company press release, “its inspiration emerges from the idea of ‘raising the bar’. The lines in bright orange give the logo a youthful and contemporary look and combine well with the maturity and stability of the blue letter forms that signify Ceat’s […]
Archives for April 2008
Increasingly, marketers are looking at non-traditional methods to reach out to consumers. Latest proof: P&G is launching a record label in the US. According to this article, they have partnered with international record label company Island Def Jam Music Group to launch a music company tied to its TAG men’s deodorant and body spray. This […]
You could not have missed this on TV since it was all over the weekend IPL matches. I guess they had to listen to popular sentiment about the pug. The recent product ads (alerts, songs) did not feature the pug – was it a deliberate decision not force-fit the pug into everything Vodafone did? Or […]
I had a Twitter update about Malaika Arora and Arbaz splitting up. I wasn’t interested in knowing more. It appears now that the news made it to the front page of Mumbai Mirror and that the whole thing was a PR stunt for a skin cream brand (Ponds, apparently). Huh? Read more about it here. […]
It is impossible to club all the four southern states as ‘one market’. Historically this kind of stereotyping led to a lot of angst amongst the people, specially the Tamilians.