The brilliant ideas for Cycle Agarbattis which won some metals at the Goafest. For a minute let us not worry about when this ran, how long, to address what client problem etc. Sometimes you just need to applaud simple yet breakthrough idea – an idea which was so obvious but no one else saw.
Advertising Agency: Mudra, Mumbai, India
Creative Directors: Bobby Pawar, Rajesh Sonawane, Mahendra Bheda, Varun Mehta
Art Directors: Girish Wadisherla, Vivek Jadhav, Vijayanand
Copywriters: Varun Mehta, Deepa Rao
Photographer: Mitesh Popat
Digital: Sudhir Gautam