The Leica M-Monochrom, shoots only in black & white. In a riveting new film for the brand, a story is told of war time Germany. Its a story of a war photographer and makes for gripping viewing. The twist – the story is told from a camera’s point of view. The camera in its new avatar is described as the reincarnation of black & white. Hence, the story of a camera which died many decades ago only to be reborn as the M-Monochrom.
Agency: F/Nazca Saatchi & Saatchi