Sky TV: ingenious way to promote email billing

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How do you get 800,000 SKY TV subscribers, who receive their bill in the post, to move with the times and sign up to email billing? Here’s how.

Agency: DDB, New Zealand

Has the challenging creative brief been licked?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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