Alpeniebe: Tom & Jerry join the party

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When you’ve got a good thing going in the Kajol-Crocodile-Lalach combination, why not milk it even more? A new commercial for Alpenliebe is on air, where Tom & Jerry join the mayhem in trying to get an Alpenliebe.

A great jingle, animation that keeps you riveted – though it all seems rushed in this 60-seconder, compared to the last year’s version. Interesting how brands in the FMCG category keep refreshing creatives ever so often. Brands used to run a theme commercial unchanged for a long period of time earlier. The ad is also a great example of straddling both kids and adults in terms of appeal.

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By bhatnaturally

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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