Who said a billboard needs to be static? Saatchi & Saatchi New Zealand has created a billboard that ‘literally’ forces speeding drivers to slow down. Check the video for the rest of the story.
Agency: Saatchi & Saatchi
A nice marriage of ambient and outdoor ideas. Would be great for Indian roads too – except that the driver of the vehicle may not see the ‘accident’ but the people milling around it!
Via: Best Ads on TV