If you are a magazine fan, like I am, head over to Flyp. It is nothing like anything you have seen on the web when it comes to magazine ‘reading’. It is a great marriage of clean, static medium-like typography and engaging multi-media.
Archives for June 2008
I have come to admire and respect Fastrack for ‘walking the talk’ when it comes to appealing to the youth. Several brands in India are talking to the youth and in the process, talking down to them.
I recently saw some print ads for Monster, which were a departure from the ‘Caught in the wrong job?’ idea. I wonder why they gave it up.
Both on Seventymm and Bigflix, I have close to signing up but never signed on. The barrier was not the registration fee but a niggling doubt whether this kind of service is really useful for me.
I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.