If you are a magazine fan, like I am, head over to Flyp. It is nothing like anything you have seen on the web when it comes to magazine 'reading'. It is a great marriage of clean, static medium-like typography and engaging multi-media.
I have come to admire and respect Fastrack for 'walking the talk' when it comes to appealing to the youth. Several brands in India are talking to the youth and in the process, talking down to them.
I recently saw some print ads for Monster, which were a departure from the 'Caught in the wrong job?' idea. I wonder why they gave it up.
Both on Seventymm and Bigflix, I have close to signing up but never signed on. The barrier was not the registration fee but a niggling doubt whether this kind of service is really useful for me.
I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.
The surging inflation and high cost of living are issues grabbing the headlines. It is surely affecting the common man. How can brands respond?
I recently booked a flat in Bangalore, thanks to a scheme that called for a low down payment. EMIs were to kick in from nest year - from the time of possession. I got a rude shock when I received an SMS from ICICI Housing Finance (who financed this scheme) asking me to ensure that sufficient funds are in place for the EMIs.
Awesome idea from IKEA - simple, yet effective. Would be just right for the matchbox apartments in our cities.
The Madhavan-Vidya Balan series has a couple of new spots. In one, hubby returning home is gently quizzed by his wife whether he has 'sent money to papa'. And in the other, she does a check list of bills to be paid while on a train.