My daily browsing routine includes surfing through creative showcase blogs – those that display creative work from across the world. Among the sea of creatives on view there are some that just simply stand out. And make you want to share the work. Here is one such.
Morgenavisen Jyllands-Posten, the largest-selling newspaper in Denmark (it ran the Mohammed cartoons in 2005), is promoting debate over public issues with a print campaign that provokes the reader. The proposition: Life Is Easier if You Don’t Speak Up. I guess the attempt is to kind of shame the users into participating in these debates. It works because it dramatizes the proposition by showing ‘what could have happened’ if the Dalai Lama, Nelson Mandela and Gandhi chose not to speak up.
Rest of the ads are here.
The campaign was developed by Uncle Grey, Denmark.
2 Comments
This is a nice ad campaign if the real objective is to motivate speaking up on issues of public interest. However, if the the covert aim is to ignite another controversy by encouraging people to malign Prophets than it is a shame and a disregard to international fraternity. Despite widespread protests in the past, if an attempt is being to re-ignite the turmoil than it is better not to promote such fringe advertising.
Fazal, given the objective of promoting ‘debate’ in their newspaper, this campaign makes you sit up and take notice. It uses famous characters (some would object to the way Gandhi is portrayed) but it thankfully does not tread the path of their earlier efforts with the cartoon.