My daily browsing routine includes surfing through creative showcase blogs – those that display creative work from across the world. Among the sea of creatives on view there are some that just simply stand out. And make you want to share the work. Here is one such.
Morgenavisen Jyllands-Posten, the largest-selling newspaper in Denmark (it ran the Mohammed cartoons in 2005), is promoting debate over public issues with a print campaign that provokes the reader. The proposition: Life Is Easier if You Don’t Speak Up. I guess the attempt is to kind of shame the users into participating in these debates. It works because it dramatizes the proposition by showing ‘what could have happened’ if the Dalai Lama, Nelson Mandela and Gandhi chose not to speak up.
Rest of the ads are here.
The campaign was developed by Uncle Grey, Denmark.