By now you must have seen the familiar red & white hoardings of The Economist in India. It’s tagline ‘Interpret the World’ captures the inherent duality across life, politics and business. There is much more to an issue than what is immediately apparent, is the idea.
They have now followed this up with a TVC using ‘print in motion’ – a more sophisticated technique than our old static slides as TV ads.
Rest of the ads are here.
While these convey the message that The Economist goes beyond the obvious and in turn sets the viewer thinking, I feel they miss out on one of the key ingredients of the global Economist ads -wit & charm. The classic Economist ads brought a smile to your face while conveying the same thought as the above. Agree or diasgree?