IKEA: really short bedtime stories

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There is one aspect of advertising, where India is far behind many of the markets abroad: execution and attention to detail in print ads. Whether it is the Clima Bicycle Locks or the Cannes Grand Prix ads for Ariel, the faultless execution makes them standout. Among the Indian ads, the Luxor Highlighter ads this Clinic ad come to mind as examples of good execution. But most of our work in print is standard stuff.

Here is a print ad for IKEA Canada promoting their beds. The simple proposition: these beds are so comfortable, you will fall asleep in double quick time. The creative idea: you now need really short bed time stories. Notice the quality of execution of the leaflet.

Storybook_Final.jpg

Via: Adland

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By bhatnaturally

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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