SKY Italia ad for Formula 1: it’s a fight

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Sports event marketing by television channels using the print medium has a standard look and feel in India. Highlight the title of the event, show sporting cues and wrap it all with a headline. Here’s something different – an ad promoting the Formula 1 coverage on Sky Italia.

sky_f1_monsters Agency: 1861 United. Via I believe in Advertising.

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  1. As an aside…this also could work for an ad for save the environment!

  2. Check out the ad for the Brand Equity Quiz that appeared in papers a couple of days ago. I see too much similarity. Will share the URL of the epaper if I can find out.

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