I am sure you feel the same way about the new Thums Up bike promo ad as I do: it works. Apart from the prize being a perfect fit for the macho image of Thumps Up, the intrighe is nicely built into the phrase ‘license hai?’. Which is also a tangential reference to the ‘big boy’ status of the drink, nicely repositioning competition.
The casting is top notch too – I quite liked the expression of the guy who introduces the offer (in the Telugu version it is Mahesh Babu, the actor). A promo ad with huge repeat value.