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CBSeyemobile: where everyone (mis)reports

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iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it is a boon. But CBS has discovered that it can be a curse too. It’s CBSeyemobile application for the iPhone was meant to promote Citizen Journalism.

But to define what has been put up at their site, as journalism is to redefine journalism itself. While CBS has a moderator the system is obviously not working. The ease of use of the iPhone is obviously making life difficult for CBS. What was that about one man’s food etc.?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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