Advertising

Pantene: are these ads from one brand?

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A set of Pantene ads are doing the rounds of the ad blogs. They seem like scam work to me, though the byline says they are from Grey, Sao Palo.

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The tiny copy on the model’s hair reads something to the effect of ‘makes sure your hair is the second thing he looks at’. Pathetic. And it gets worse.

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Via Ads of the World

Bot the ads claim April 2008 as the publish date, each taking a different approach. Unless these ads were released in the ‘Gomantak Times’ equivalent in Sao Palo, I fail to understand these in the context of Pantene’s global positioning of ‘Shine’. These don’t Shine through at all.

Why am I bothered about some obscure ad released in Sao Palo, you ask? I am just intrigued by what goes on in the minds of the creative team about a global brand. And whether these pass through the client radar. Just curious, that’s all.

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