Digital

Clerk Dogs: a fetching idea

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Ages ago, I happened to watch Snatch and Lock, Stock and Two Smoking Barrels in quick succession. I was curious to lay my hands on similar movies but didn’t know where to look. Similarly with books – after I read Sick Puppy by Carl Hiaasen I wanted to read more such books. Amazon tapped into this need and offers reading suggestions based on your interests or purchase. A new movie search engine, Clerk Dogs, takes this concept further by offering a people-powered movie recommendation service.

Think of it as adding a human element to the web. According to Stuart Skorman, Founder, CEO (and former video store clerk) they’ve invented an entirely new engine powered by humans— not algorithms. The site is still in beta but the sheer joy of discovering new movies is awesome. I even searched for Jwalamukhi (!) and Amar, Akbar, Anthony – the latter got a cryptic synopsis: three men do not know that they are brothers. The Hindi movie database is not up yet – I am itching to see recommendations on Dhundh: the fog.

As with Wikipedia and Mahalo, it is nice to see a human element in areas hitherto left to algorithms. Next change: how to monetize this model?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

3 Comments

  1. It’s great to see the application of, that very fundamental Marketing principle – ‘understand the need and then tap the unfulfilled demand with the right kind of Product/service’ – also in the web domain. Now that’s what creates successful brands like Amazon.

  2. Great insights into the value of the human touch and the joy of discovery. You might also be interested to try out Jinni. We recently launched in private beta and offer search and recommendations based on our Movie Genome – a combination of analysis by film experts and an innovative Natural Language Processing method. We welcome feedback!

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