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Bingo Achari Masti: fun any which way you look at it

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The Bingo juggernaut rolls on. The new TVC for Achari Masti may not be as zany or bizarre as the previous Bingo ads, but manages to evoke a smile alright. The ad is subdued compared to the madness of pregnancy test and so on and that’s precisely why it works. For those of us who are used to presentations, people who suck up to their bosses and other mandatories of corporate life, the story rings true. If any, the quibble would be about the claim – tasty from every angle. While the previous ones built on the insight of achar (pickle) being consumed by pregnant women, this one could be a mere claim about a tasty product. But hey, in a category which calls for mindless entertainment, why complain?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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