This is must easily rank as one of the best TV ideas of late. JWT London has created 20 idents to support HSBC’s sponsorship of the British & Irish Lions Rugby tour 2009. The idents are set in South Africa (the country hosting the tour) and feature 5 of the greatest Lions players ever to play, ‘coaching the local wildlife’.
The concept, scripting and editing are all top-notch and the idea gets more bang for the buck simply because of its short-duration format. As a non-Rugby fan it was amusing, I am sure it is doubly so for the die-hards.