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Seen and noted: Robinson’s Fruit Shoot

This one reminded me a wee bit of our own Cadbury’s Bournvita confidence series of ads. Fun to watch and full of energy. More videos at the Fruit Shoot website.


Agency: BBH London

Fruit Shoot is a juice from Britvic, who also make Tango. Fruit Shoot is encouraging parents to get their children to try out a variety of different skills and the film showcases some of the talents. According to a PR blurb: the brief was to inspire kids with cool new skills they can share with their friends in the playground* (*the playground being anywhere kids play). The film was shot by Annex Films, UK who say in their site, ‘Adreview director of the year 2008 Greg Gray has just completed this wonderfully fun and energetic new spot for Robinson’s Fruit Shoot through BBH London. Greg ensured a level of realism in the performances and skills to create a spot that is both natural and beautifully filmic at the same time‘. You like?

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

http://www.bhatnaturally.com