Haven’t we heard these all:
1. The client only wants to see how it looks.
2. The ad is required to go by 4pm today.
3. The client loved it!
4. According to research…
5. I get it, but will our consumer?
6. Give me 2 minutes…
7. I’ll call you back
8. This is the last of the revisions. Really.
9. Don’t worry about the budget now.
10. I timed it. It’s a 30-sec spot.
11. No, it wouldn’t work as well in a 30. Need 45-seconds. At least.
12. It’s a short presentation.
13. It will look very cluttered if we add the visual here.
14. Don’t worry, we’ll take care of it in the execution.
Care to add more?