Lies? What lies? It’s only advertising.

Haven’t we heard these all:

1. The client only wants to see how it looks.

2. The ad is required to go by 4pm today.

3. The client loved it!

4. According to research…

5. I get it, but will our consumer?

6. Give me 2 minutes…

7. I’ll call you back

8. This is the last of the revisions. Really.

9. Don’t worry about the budget now.

10. I timed it. It’s a 30-sec spot.

11. No, it wouldn’t work as well in a 30. Need 45-seconds. At least.

12. It’s a short presentation.

13. It will look very cluttered if we add the visual here.

14. Don’t worry, we’ll take care of it in the execution.

Thanks to Creative Beef and Scamp for the inspiration.

Care to add more?

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