Top 40 Real Men of Genius Spots. Awesome! Never knew that these radio spots were set to video! http://tr.im/r0Kl #creativeads # 25 free Mac apps that boost productivity. I use for 4 of them. Hmm. http://tinyurl.com/ndjomp # After Wikipedia, Jockipedia http://bit.ly/LsVGo # Advertised food vs. real food. Funny. http://bit.ly/o1Ig6 # On marketing to children and parents http://bit.ly/RblGF # Brands show off niche side http://bit.ly/ZSqUo # Learning Twitter? Don't Take Your Cue From These Ad Agencies…
Was reading an interview with Salon cofounder Scott Rosenberg and he has this to say (among other thing of course, duh) about blogs: There’s still growth in people going online, so there will continue to be new bloggers all over the world. But in terms of media excitement, it certainly has peaked. There have always been two types of blog posts: brief incidental blurts—really short one-line things, quick links—and more substantial statements. Twitter has taken…
We’ve seen kiosk’s with hard cash stacked in them, to demonstrate 3M’s security glass. Then there was a kiosk which collected rubbish to show how much rubbish dropped around the spot in one week. Not to forget a bus shelter that provided warmth from the cold winters of Chicago. Now we have a kiosk that is filled with water and real fish – created for Fisch Frank, a sea food restaurant. Advertising Agency: Publicis, Frankfurt,…
Quick. When was the last time you visited the corporate or brand website of a product you consume? Chances are: never or rarely. I guess consumers don’t find any reason to visit the website of the chocolate brand they eat or the shaving cream they use. Except when a specific promo or activity leads them there. On the other hand, in categories where consumer involvement is high – financial products, telecom, gadgets – the website…
Innovative hoardings are usually limited to a handful in an outdoor campaign, especially in India. Understandably so, since the costs & logistics make it impractical. So I was curious to know how Yellow Pages Israel mounted this campaign recently, of 1000 customized billboards. In order to demonstrate the search categories, each billboard shows a specific feature of a category – of course, with a twist. And integrating it with the nature of the outdoor medium.…
The conversation in an ad for Bajaj XCD and a tweet triggered this post. In the Bajaj ad, a regular bloke is shown not only preferring ‘common type’ solutions for his ‘ordinary’ life but rejecting outright what is seen as opulent and stylish. In other words anything stylish or luxurious is not good for the majority who can be assumed to be ‘common type’. Cartoon sourced from here. In the tech world, I see a…
Turning one’s perceived weakness into a strength is a route adopted by several brands, in their advertising. Heritage brands which run the risk of being seen as ‘fuddy duddy’ could turn their experience and trust into an advantage. Post Shredded Wheat, an offering from Post Foods, LLC which began in 1895, has done just that with great elan. In a series of spots, written and crafted brilliantly by Ogilvy USA, it’s unchanged format for over…
There was a great article on AdAge yesterday – Learning Twitter? Don’t Take Your Cues From These Agencies. The crux of the article was about how ad agencies are still testing the waters or plain clueless about using Twitter. As Rupal Parekh, the author says: The irony is that the same people clients hire to erect communications and social-media strategies often appear uncomfortable using Twitter themselves. There are some stunning examples out there: Computer maker…
When some of my colleagues happened to see the Philips Carousel ad they wondered what the big deal was. Some of them thought that this wasn’t Grand Prix stuff. I guess they did not know the background or the environment in which it is to be seen. So herewith the official background note: Philips set out to own the idea of a cinematic viewing experience at home. From the start the strategy was to create…
You think we are the only ones to suffer an ad portraying an Indian cricketer as a superstar, immediately after his dismal performance or after the team gets a drubbing? There’s hope. Robinsons Drinks, associated with Wimbledon for long, ran this commercial, pinning their hopes on a ‘British player’ winning the Wimbledon. The reference clearly was to Andy Murray who promptly lost the semis on Friday. And oh, we in India are used to ads…