I remember seeing this ad quite some time back as a front page wrap on Times of India, Bangalore. A similar campaign was done for TOI, Chennai too. I thought the execution was world-class, a rare sight in Indian print ads. Agency: JWT Found the photographs of the actual newspaper at Times of India, Bangalore’s Facebook page. I have been looking for hi-res jpegs of this campaign. Anyone know where to find them? Cannes-worthy? Me…
Awesome new video for the Olympus PEN camera is doing the rounds of ad blogs. Promoted as ‘Not a compact. Not an SLR. It’s a PEN’ the camera dates back to 1959. The film is a collection of 9600 prints put together in stop motion to showcase passage in time. Without any post production. Whoa. According to the YouTube page: This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints…
Rediff.com sports a minimal new look as of today. The design was being tested for some time in it’s India Abroad site. Rediff has been an integral part of the internet user in India for some time now and it’s logo, the erstwhile look…have been all too familiar for its users. Most of the users in their early-20s would have grown up with Rediff. It’s natural that when such a familiar brand goes for a…
I was lost in my Macbook (as usual, as my wife would add) when I heard the audio track on the TV and turned. I was intrigued by the new sound (ah, new ad!) and went on to quite like the metaphor of ‘sprinter & long distance runner’. It was for the launch of the K-Series engines in Maruti Suzuki cars. Yes, a ‘this and that’ benefit is so common in advertising, especially automobile advertising…
Another brand referring to the recessionary times. Another brand attempting to raise hopes. A new ad created by DDB for Volkswagen Passat says, rather sings now is the time for some ‘positive thinking’. It’s a catchy ad (thankfully not preachy) alright, but not among the best of the Volkswagen ads, in my opinion. They’ve had some bizarre set ups of late, like the Dog Fish (which won a metal at Cannes) but they had some…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support as yet) on my PC. I have seen the vast music collection in the US and UK stores of iTunes and hoped that one day such a collection will be available in it’s Indian store. I was intrigued to see what the Nokia Music Store had on offer. One is greeted with labels & titles…
Campaigns urging consumers to come up with their own ads or slogans are not new. It usually involves them scripting an ad or a slogan with some broad boundaries defined. Coors Light is running a consumer promotion in Canada, asking consumers to come up with their own baseline. But the twist is in the fact that they have been given a tight brief and the task is made simpler. Apparently, the brand plays upon the…
This work for Duracell batteries is put up by at least 4 creative showcase blogs. So there is no earthly reason why I should put it up too. Except that I liked it so much that I simply wanted to share it with the handful of readers here. And it’s good karma to promote good work, right? Advertising Agency: Impact BBDO, Dubai, UAE. Via I Believe in Advertising. Loved the simplicity and ‘why didn’t I…
The Newspaper Advertising Bureau of New Zealand has been promoting newspaper advertising in many ways. One of them is to institute an Ad of the Month: An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash. The ad then gets entered into The Newspaper Ad of the Year where the winner will receive $10,000 cash! DDB have won The Newspaper Ad of the Year 2008-09 for…
I had this fascination for magazines right from my early teens. Which probably explains a lot of things about me. Ha ha. Anyways, I had shelves full of Illustrated Weekly of India, imprint (published by R V Pandit), Life, Movie (when it was edited by Rauf Ahmed) among others. Children, we are talking early ’80s here. What is fresh in my mind is the classy, all lowercase masthead of imprint, it’s clean layout and focus on…