This one reminded me a wee bit of our own Cadbury’s Bournvita confidence series of ads. Fun to watch and full of energy. More videos at the Fruit Shoot website. Agency: BBH London Fruit Shoot is a juice from Britvic, who also make Tango. Fruit Shoot is encouraging parents to get their children to try out a variety of different skills and the film showcases some of the talents. According to a PR blurb: the…
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand – at the shelf in a store. At that split second, the first impressions of the brand are formed. The “first moment of truth,” as P&G calls it, is the three to seven seconds when someone notices an item on a store shelf. Despite spending billions on traditional advertising, the consumer-products giant thinks this instant…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the worker at Chinese manufacturer Foxconn committed suicide after a 4th-generation iPhone prototype for which he was responsible, went missing. Having reported the missing handset, his apartment was searched by Foxconn employees and he was, according to unsubstantiated allegations, detained and physically abused. Sad news. Two kinds of reports and blog reactions are emerging, both old…
We are only half way through 2009 but we’ve already witnessed the death of several brands, some decades-old. Business Pundit outlined 20 of them, though not all of them are ‘dead’ technically. Some like Hummer, changed hands. Max Factor was closed in a particular geography and so on. The Business Pundit article set me thinking about one other aspect of business that has seen several ‘deaths’, viz. brand properties. Brand properties could be anything that…
The launch TVC for Aircel and those that followed for the value-added services weren’t much to write home (or anywhere else) about. But the recent Outdoor innovation executed by Aircel in Mumbai surely ranks among the very best in the world. Recently they stuck an empty raft on a billboard near the Milan Subway (which is notorious for flooding during the monsoons). The copy simply said, ‘In case of emergency, cut rope’. Sure enough, on…
One of my favourite advertising books is John Steele’s ‘Truth, lies and advertising’. John writes about American astronauts discovering that they could not take notes with their ball pens in space. Result: the Space Pen, made after millions were spent in research. The Russians too faced the same problem and they too came up with a solution: use a pencil. I didn’t know that it was only an urban legend. To mark the 40th anniversary…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were featured inside a Nokia N97 screen. The stories inside the screen were linked to articles, whereas clicking on the N97 directed you to the widgets page. Considering the price tag (approx US$ 768), I must say that the concerted effort behind the brand’s promotion is commendable. I have seen signboards for demos, a Search for…
Typically, posts that list out ‘things’ (20 great fonts, 15 great wallpapers etc.) should be a breeze. But I realized that just as with Part 1, this list of ‘print ads that tell a visual story’ is quite difficult to put together. But it’s a great learning experience just looking at the myriad ways a proposition can be brought alive and the fertile ideas of the creative mind. Hope you enjoy it. Not all of…
.@jskit I just reserved my spot to be amongst the first to get #ECHO! http://bit.ly/echoinvite # Get to know details of your Mac. Enter serial number here http://bit.ly/zGkdB. Mine was made in Factory 4H in China, 2006 # Thousands crowd iPhone launch in Singapore – fireworks & confetti drop too! Which other brand gets this kinda response? http://tr.im/s8Xs # 7 Reasons Nokia Phones Get No Love in U.S.: http://digg.com/d1wWeW?t # Convert RSS feeds to pdf…
The newly opened Bandra-Worli Sea Link has been a subject of much discussion. Trust Amul to come up with the most memorable communication on the topic. Image source: afaqs Agency: daCunha Communications, Mumbai. More on Amul advertising here.