ArchiveJuly 2009

Filmfare gets stereotypical on the South

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Winning a Filmfare Award is considered prestigious in the Southern film industry (unlike perhaps in Mumbai where it’s a tad less shiny thanks to so many other awards) and here’s an ad meant to announce the event. Can it get more cliched and stereotypical than this? I find such an attitude so patronizing and irritating. Am sure the elite of the industry and Page 3 types who see this...

23 print ads with great illustration styles

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Maybe it’s my penchant for drawing from my childhood days, that I still seek out great illustrations and drawings in ads. Vintage ads had to perforce resort to illustrations to convey their message – ads for Pears, Lifebuoy and several others come to mind. Photography then became the norm. Illustrations then became a way of breaking the clutter, as they simply looked different...

Lies? What lies? It’s only advertising.

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Haven’t we heard these all: 1. The client only wants to see how it looks. 2. The ad is required to go by 4pm today. 3. The client loved it! 4. According to research… 5. I get it, but will our consumer? 6. Give me 2 minutes… 7. I’ll call you back 8. This is the last of the revisions. Really. 9. Don’t worry about the budget now. 10. I timed it. It’s a 30-sec spot...

The best of creative briefs

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‘An ad for an ad’ is one of the many descriptions of the Creative Brief. Much has been written about the importance of the Brief.  Every big agency network has a brief template, with similar sections to fill. Some like the Thompson Total Branding and Disruption have become brand names themselves.  More on what makes a good Creative Brief, later. But the hallmark of a good brief is...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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