Awesome new video for the Olympus PEN camera is doing the rounds of ad blogs. Promoted as ‘Not a compact. Not an SLR. It’s a PEN‘ the camera dates back to 1959. The film is a collection of 9600 prints put together in stop motion to showcase passage in time. Without any post production. Whoa.
According to the YouTube page:
This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us.
The campaign is also being promoted at The Pen Story and The World of Pen. While the ad itself may not have an idea (capturing memories over time is quite generic), the technique used and the buzz it has created makes the Olympus PEN uber cool again. Check out the Live Experience of the camera – great demo of how to use the web.